All merchants should be aware of the rules within Amazon which affect Seller Central accounts selling Fashion.

From the 22nd October 2014 Amazon hides the following fashion categories in the UK from search and browse.  These rules also apply to Amazon Product Ads

1. Child listings (excluding Accessories, Jewellery and Watches) created on or after 22 October 2014 that have a missing colour value (colour_name, colour_map).
2. Child listings (excluding Accessories, Jewellery, Watches and Luggage) created on or after 22 October 2014 that have a missing size value (size_name, size_map).
3. Child listings (excluding Accessories, Jewellery and Watches) created on or after 22 October 2014 that have a missing EAN (external_product_id) for brands with products that have EANs.
4. Child listings created on or after 22 October 2014 with a main image that does not have a pure white background (i.e. an RGB value of 255).

All hidden products will still be visible on the fix suppressed Listings view in Seller Central so you can fully optimise and input valid product information to be reapproved.

Test my Feed allows you to test your Amazon Product Listing submission for compliance against these specific Amazon rules and identify non compliant products.